Story-driven marketing for
Marketing Guide
I simplify.
One-liners | Websites | Product and service descriptions | Ads | Customer touchpoints | Landing pages
Complex language and client touchpoints are your way of getting in your way.
Would an intelligent 10-year-old visiting your website understand, at first glance, what you do and why it matters? If not, this is the first and most pressing problem I solve.
Businesses miss out on opportunities to earn money when they give busy people too much to figure out. Complexity is an invisible hurdle for customers. I help you simplify your offerings, processes, website navigation, and language.
Storyteller and Author
I elevate.
Customer stories | Ads | StoryBranding | Vision | Profile statements | Defining and conveying PURPOSE
I help you convey your purpose and value with stories — not bories.
There’s a difference, and it matters.
It doesn’t matter how good you are if your marketing is tooth-achingly boring. Marketing that’s oriented around storytelling techniques is empathic and memorable. For instance, humor is a scientifically validated approach to increasing brand memorability and persuasion. In the often stuffy realm of B2B marketing, it is an especially strong differentiator.
Credentials, experience, and quality offerings might be what make you valuable, but they don’t make you memorable. And if people can’t remember you when they need you, you’re not going to hear from them. A highly credentialed person in a loud room of highly credentialed people is nobody special. Ergo, I turn bories into stories.
A few places you can find my work:
Copywriter-slash-Nerd
I clarify.
Content marketing | Lead generating guides | Key differentiators | Blogs | Email marketing | Outrageously good copywriting
People deserve accurate information to help guide their decisions. It’s a matter of principle, but it’s also sound business strategy.
I synthesize complex information into succinct website copy, interview-based customer profiles, company bios, blogs, ads, and lead-generating guides.
If Chat GPT could actually interview people, didn’t make up BS answers, and understood character development, these skills would be obsolete. But when it comes to capturing what really differentiates you, generative AI is as overrated as $240 designer sneakers. I use it often, but I recognize its limitations.
Things I Don’t Do
Graphic design, photography, or videography — although I have worked extensively and constructively in cross-functional teams.
Conflict over text or email. I believe healthy conflict is constructive and can actually strengthen relationships, but it requires people to have real conversations.
Excuses.
Micromanagement.
Anything misleading, ruthlessly transactional, exploitive, or dishonest.
Things I Help You Define and Clarify
- The PROBLEMS you solve
- Your NON-NEGOTIABLES (e.g., core values)
- The KEY DIFFERENTIATORS that your competitors can’t touch
- The OPPORTUNITIES you help people capitalize on
- The PROCESS you use to guide people or communities to successful outcomes
- WHAT clients and partners can expect from you
- WHY your work matters
- WHO you’re best suited to help or satisfy with your offerings
- WHAT inspire your clients, donors or customers, and what keeps them up at night
working with me is easy
1 Schedule a consult (It takes seconds)
2 Get a quote
3 Wheels up!
ABOUT JOHN GARVEY
Of Garvington Creative
Duke Ellington said “There are only two kinds of music: good music and the other kind.”
I’ve written every kind of marketing copy … except the bad kind.
Since beginning my career as a freelance writer in 2016, I’ve written a gazillion articles about topics that demanded attention to detail, technical knowledge, interviewing chops, discernment, sensitivity, and flair.
Don’t take my word for it. Check out my portfolio
Business Ethos
As a Certified StoryBrand Guide, I work with clients who see marketing as an investment, not a cost. An investment is something that builds upon itself. A cost is something that keeps the lights on, literally or figuratively.
When I accept your money, I accept a responsibility to you. I take that seriously. If you want to get something done as cheaply as possible, you’re treating it as a cost. Sometimes that’s good judgment, but it can be constraining. If you treat marketing as an investment, I’ll help you achieve business growth and social impact.
Ethical Philosophy of Language
I have never believed that words and actions fall neatly into separate buckets. Language shapes perceptions. It guides people’s decisions as consumers and voters, for better or worse. But more importantly, it influences how we view, and behave towards, our neighbors.
People can be disingenuous, deceptive, or simply careless with their speech, so we like to say “Actions speak louder than words.” In a sense, that’s true. But it is impossible to be ethical in your actions and unethical in your speech, or vice versa. Either one will tarnish the other, or they will mutually sustain and uplift each other.
People have the right to accurate information, and language should improve the quality of our public discourse.
FAQs
Are FAQs questions people actually ask?
No. They’re usually there to provide information in an attempt to sound credible and save time.
Are you as handsome as your mother thinks you are?
No. … Actually, come to think of it, maybe on a good day.
Do you offer a nonprofit discount?
I consider them on a case-by-case basis.
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